The
REAL Story: Hoodoba® Hoodia on 60 Minutes
Historical First-Nov. 21, 2004. Hoodoba® Hoodia featured on 60 Minutes:
After purchasing our Hoodoba® product and confirming its effectiveness,
CBS News sent 60 Minutes reporter Leslie Stahl to South Africa to
investigate, igniting the firestorm of interest that followed:
Because the Kalahari Desert of South Africa is the only place in the
world where Hoodia grows wild, Stahl and her team located
an experienced tracker named Toppies Kruiper, a local SAN aborigine Bushman,
to help find Hoodia gordonii.
[Asked how Hoodia worked for her, CBS News correspondent Lesley Stahl
said she had no after effects - or racing heart. She had no desire to
eat all day. "I'd have to say it did work," says Stahl.]
The story concluded that the Hoodia gordonii plant could likely
become the greatest weapon in the war against obesity
ever discovered.
The beauty about Hoodoba® Hoodia is that after you take it, you
really have no appetite to speak of. Scientists say, the plant tricks
the brain by making the stomach feel full-something
the SAN People
have known for thousand of years.
After 60 Minutes aired a segment on Hoodia featuring HOODOBA®,
many websites started displaying the [As seen on 60 Minutes!]
logo along with quotes from the program, hoping you didn't SEE the
actual showing. They go to great lengths to insinuate and imply that
it was their product that was featured. But always stop short
by saying "X Hoodia" was seen on 60 Minutes, because they CANNOT
explicitly state that their's was the product "featured".
On the other hand, we can say without reservation, that Hoodoba®
was the featured product because we know we have nothing to
fear. Indeed, it was our product that was shown on the program which
aired on Nov. 21, 2004; nearly two years after it was first introduced
to the US market and American consumer.
Additionally, for the most part, the products that continue to make these
false and misleading claims, are not subject to ongoing random testing,
and their exact contents are not really known.
Hoodoba® PURE stands alone as the original Hoodia brand that
has evolved to become the standard by which real effective high potency
Hoodia is judged-and, as the brand name consumers have come to trust.
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